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What You Need to Know before November

What You Need to Know before November

A 5-minute primer on the state of Arizona’s election There is a lot going on in the world. Our poor brains are undergoing a daily siege of rapid-fire news updates and notifications, much of it acutely tiring. For example, you may have heard there’s an election coming...
Five Fundamental  Principles of Winning Direct Mail

Five Fundamental  Principles of Winning Direct Mail

How this traditional campaign tactic can serve you in the modern age  In the age of digital advertising, direct mail remains an incredibly effective method for reaching voters. It is still the most effective way to send a targeted message directly to a specific voter...
A Journey Through Presidential Branding

A Journey Through Presidential Branding

Photo Credit, top “Carly for America” stickers: politico.com You might want to put this election behind you, but why not pause a moment to pick over the twisted wreckage of its bones? I thought it would be fun and instructive to take a look at the branding all 22...