by Justin Plumb | Nov 20, 2024 | Politics
Why Knowing Your Audience is So Critical to Success Two weeks after election day, we’ve seen a lot of takes as to why Donald Trump was able to win. Yet, cutting through the noise, one factor stands out: inflation. Many swing voters supported Trump, drawn by memories... 
by Justin Plumb | Oct 25, 2024 | Politics
Even though Election Day is officially eleven days out, voting has started in Arizona and already 1,194,820 people have voted. That’s about 36% of the total number of people expected to vote this year. We have data on who those people are and we at Javelina have been... 
by David Waid | Oct 23, 2024 | Politics
Your Insider Cheat Sheet A lot is going on in this year’s elections but there’s such overwhelming coverage of the Presidential contest that there isn’t much left to report other than the actual results. Of course, that won’t stop people from repackaging stories that... 
by Justin Plumb | Oct 21, 2024 | Politics
At a time of Washington gridlock and continued congressional inaction, State Legislatures are more important than ever. State legislators across the country are tackling important issues like housing, healthcare, abortion rights, and climate change. At the same time,... 
by David Waid | Sep 27, 2024 | Community, Marketing & Branding, Politics
AKA audience targeting in political campaigns A funny thing happened on the way to this election: I’ve become a persuasion target for the Republican Party. To put this in context, I am the former Chairman of the Arizona Democratic Party, attended national conventions,... 
by David Waid | Jul 3, 2024 | Politics
How do you win an election? Through strategic, intentional storytelling. There’s a lot that needs to be nailed down in order to win an election, from election math to fundraising and endorsements. But nothing is more important than what and how you communicate to... 
by David Waid | Nov 4, 2021 | Community, Politics
Counteracting hyper-divisive fear narratives Today’s angry politics is totally, completely, and in all other ways about the fear of change. And it’s not just about the infernal creep of mass communications into previously peaceful and quiet corners of our lives. It’s... 
by Javelina | Aug 5, 2021 | Business, Politics
Changing the world is hard work. It’s kind of like training for a 5K and showing up to learn it’s actually a Tough Mudder race. It was already going to be strenuous, but now you must depend on working with other people through obstacles you haven’t even prepared for.... 
by Jake Kless | May 28, 2021 | Business, Community, Politics
This summer’s required listening We’re in a moment of change. Summer is coming quick (a welcome change for our Denver office, not so much for our Phoenix folks), mask mandates are relaxing across the country, and those of us who are privileged enough to have... by Josh Zaragoza & Rob DuRay | Mar 4, 2021 | Community, Politics
The 2020 election marked the third straight presidential cycle in which Democrats lost ground with Latino voters. Considering the anti-immigrant rhetoric and anti-worker policies of the Trump administration, this is especially disconcerting. Still, Latinos represent...