by David Waid | Oct 23, 2024 | Politics
Your Insider Cheat Sheet A lot is going on in this year’s elections but there’s such overwhelming coverage of the Presidential contest that there isn’t much left to report other than the actual results. Of course, that won’t stop people from repackaging stories that... by David Waid | Sep 27, 2024 | Community, Marketing & Branding, Politics
AKA audience targeting in political campaigns A funny thing happened on the way to this election: I’ve become a persuasion target for the Republican Party. To put this in context, I am the former Chairman of the Arizona Democratic Party, attended national conventions,... by David Waid | Jul 3, 2024 | Politics
How do you win an election? Through strategic, intentional storytelling. There’s a lot that needs to be nailed down in order to win an election, from election math to fundraising and endorsements. But nothing is more important than what and how you communicate to... by David Waid | Dec 19, 2022 | Business, Community
When Javelina formed ten years ago, it was around the principle that smart, creative work can change the world in a positive way. Each of the founding partners had come by our own paths to a certainty that this is what we wanted to do with our lives. We developed a... by David Waid | Nov 4, 2021 | Community, Politics
Counteracting hyper-divisive fear narratives Today’s angry politics is totally, completely, and in all other ways about the fear of change. And it’s not just about the infernal creep of mass communications into previously peaceful and quiet corners of our lives. It’s... by David Waid | Oct 7, 2021 | Community, Politics
“Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten.” ― Neil Gaiman, international award-winning author When you are trying to positively change the world—on any scale—it can often feel... by David Waid | Oct 1, 2020 | Politics
A 5-minute primer on the state of Arizona’s election There is a lot going on in the world. Our poor brains are undergoing a daily siege of rapid-fire news updates and notifications, much of it acutely tiring. For example, you may have heard there’s an election coming... by David Waid | Jun 26, 2020 | Politics
How this traditional campaign tactic can serve you in the modern age In the age of digital advertising, direct mail remains an incredibly effective method for reaching voters. It is still the most effective way to send a targeted message directly to a specific voter... by David Waid | Dec 5, 2016 | Marketing & Branding
Photo Credit, top “Carly for America” stickers: politico.com You might want to put this election behind you, but why not pause a moment to pick over the twisted wreckage of its bones? I thought it would be fun and instructive to take a look at the branding all 22...