by David Waid | Oct 23, 2024 | Politics
Your Insider Cheat Sheet A lot is going on in this year’s elections but there’s such overwhelming coverage of the Presidential contest that there isn’t much left to report other than the actual results. Of course, that won’t stop people from repackaging stories that... 
by David Waid | Sep 27, 2024 | Community, Marketing & Branding, Politics
AKA audience targeting in political campaigns A funny thing happened on the way to this election: I’ve become a persuasion target for the Republican Party. To put this in context, I am the former Chairman of the Arizona Democratic Party, attended national conventions,... 
by David Waid | Jul 3, 2024 | Politics
How do you win an election? Through strategic, intentional storytelling. There’s a lot that needs to be nailed down in order to win an election, from election math to fundraising and endorsements. But nothing is more important than what and how you communicate to... by David Waid | Dec 19, 2022 | Business, Community
When Javelina formed ten years ago, it was around the principle that smart, creative work can change the world in a positive way. Each of the founding partners had come by our own paths to a certainty that this is what we wanted to do with our lives. We developed a... 
by David Waid | Nov 4, 2021 | Community, Politics
Counteracting hyper-divisive fear narratives Today’s angry politics is totally, completely, and in all other ways about the fear of change. And it’s not just about the infernal creep of mass communications into previously peaceful and quiet corners of our lives. It’s...