by Catherine Alonzo | Oct 27, 2017 | Community
A couple of weeks ago, my angelic bunny rabbit Fiona maliciously chewed through the cord of my hair straightener. And since then life has been harder. It takes longer to do other things to my hair to make it presentable, and so I’ve had three bad choices: Sleep less... 
by Catherine Alonzo | Oct 6, 2017 | Marketing & Branding
This week’s blog was slated to be about initiating change in organizations. And as I sit down to write it, a few hours after I heard about the tragic events in Las Vegas, the words won’t come. I’m overwhelmingly sad. Because while Javelina’s purpose is change –... 
by Catherine Alonzo | Sep 1, 2017 | Business, Marketing & Branding
An Inside Look at Change at Javelina Javelina will turn six in January. As a company, it has grown and evolved a lot in that time. One of the most common questions we receive is “What IS Javelina?” It’s a great question, and we haven’t had a clear answer. We’ve... 
by Catherine Alonzo | Aug 22, 2017 | Business
When I became CEO of Javelina in January, all of a sudden I had to do a bunch of things I’d never had to do before. The biggest one was thinking. This whole CEO thing requires quite a lot of thinking: about smart strategies, the best people, future challenges, and... 
by Catherine Alonzo | Aug 9, 2017 | Business, Marketing & Branding
Making the most of my most important resource Before I was CEO of Javelina, I thought that the most important thing to my professional success was my ability to produce results. Producing results was what I would spend every working minute doing, thinking it... by Catherine Alonzo | Jul 18, 2017 | Marketing & Branding
How Game of Thrones hysteria shows the power of connecting yourself to the latest hot trend We often say to our clients: “Go to your target audience where they are.” What does this mean? Marketing is most powerful when you can figure out what your customer is... 
by Catherine Alonzo | Jul 7, 2017 | Business
What it means to have a mentor and how to find the perfect one Ask any leader whom you admire what they attribute their success to and 98% of them will list their mentors among their top factors. During my career, I have always felt like I’ve struggled to find... 
by Catherine Alonzo | Jun 16, 2017 | Marketing & Branding
How becoming CEO has forced me to face my deepest fear and become a whole different person I am eight, maybe nine, sitting in the back seat of the car with my younger brother. My nana and my mum are in the front. Alex and I are squabbling about something... 
by Catherine Alonzo | Jun 9, 2017 | Marketing & Branding
A few years ago, my stylist Laurie (who I love and adore as an expert of hair and a person) revealed she was striking out on her own and launching her first business. Drawn to new business owners like a fly to a popsicle, I squealed with delight and felt the burning... 
by Catherine Alonzo | May 5, 2017 | Marketing & Branding
Self-promotion is vital in today’s competitive, social-media driven world. Every single person wants to make an impact in the world and make their story heard. And self-promotion is an important tool for every professional at every level, not just for executives and...