by Ariel Reyes | Aug 28, 2017 | Business, Marketing & Branding
Over two decades ago, a 30-year-old man quit his day job and started a business in his garage selling books online. Now, he’s one of the wealthiest individuals on the planet and his company could potentially change the availability of fresh food for people throughout... 
by Ariel Reyes | Apr 10, 2017 | Business, Marketing & Branding
Sometimes Friendliness Prior to Flight Is Not Included “Fly the Friendly Skies.” That’s United Airlines’ famous slogan. Sounds nice, right? Flying with United is a tough sell today given their latest debacle. Yesterday evening, a controversial video surfaced, throwing... by Ariel Reyes | Mar 24, 2017 | Marketing & Branding
Think of an outstanding personal brand. What comes to mind? Often, our minds tend to wander to well-known celebrities, like larger-than-life athletes, CEOs, and rockstar musicians. These individuals are classic extroverts. They are always front and center, with a... 
by Ariel Reyes | Feb 3, 2017 | Marketing & Branding
Dive into the new(ish) science behind marketing with behavior economics and how it affects your every day decisions If you’re like many people, you may think marketing is one part guesswork, one part black magic, with a sprinkle of luck and a dash of common sense –...