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Uber needs a Lyft: A Lesson in Brand Awareness

by Nicole Underwood | Feb 24, 2017 | Business, Marketing & Branding

When you google Uber, you won’t see the “top ride-hailing service company.” That’s so 2015. You now read headlines from The New York Times and Business Insider about Uber’s workplace culture, why they should fire themselves, and how they need to regain consumer trust....

Uber needs a Lyft: A Lesson in Brand Awareness

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