by Javi Javelina | Apr 19, 2018 | Marketing & Branding
Something happened. Something happened that shaped my entire life, who I am, and what I want to do with my time on earth. And yet I don’t remember it at all. When I was 6 months old, my older brother Rory passed away in a tragic accident – 3 weeks before his... 
by Javi Javelina | Sep 28, 2017 | Marketing & Branding
On a recent trip to see my family in England, I was standing in line to buy a cup of tea in a well-known UK coffee chain, when I spotted this promotion at the register: It stood out to me because the language and logic used is quite different than many appeals... 
by Javi Javelina | Sep 15, 2017 | Marketing & Branding
Food is a huge part of any culture, and specific foods always go through waves of popularity. Mangos had a big moment in the late 90’s and acai bowls made waves in 2016. But the stories of these foods and how they become mainstream is fascinating. Take, for instance,... 
by Catherine Alonzo | Sep 1, 2017 | Business, Marketing & Branding
An Inside Look at Change at Javelina Javelina will turn six in January. As a company, it has grown and evolved a lot in that time. One of the most common questions we receive is “What IS Javelina?” It’s a great question, and we haven’t had a clear answer. We’ve... by Javelina | Jul 14, 2017 | Marketing & Branding, Podcast Review
photo credit: Greta Rose 5 years and 5 million subscribers later, theSkimm rules email inboxes We’re celebrating 5 years of waking up to our favorite email/news download. That’s right, theSkimm’s very first email was sent five years ago this month! While... 
by Catherine Alonzo | Jun 9, 2017 | Marketing & Branding
A few years ago, my stylist Laurie (who I love and adore as an expert of hair and a person) revealed she was striking out on her own and launching her first business. Drawn to new business owners like a fly to a popsicle, I squealed with delight and felt the burning... by Javelina | May 19, 2017 | Marketing & Branding
How Ed Sheeran’s New Album Divides and Conquers the Online Market Who knew that a humble guitarist from Suffolk, England could receive over 50 million worldwide Spotify streams in one day? That’s the magic of Ed Sheeran. Ed is a force to be reckoned with and is... by Javelina | Apr 21, 2017 | Business, Marketing & Branding
Just how important a role does your target audience play in the success of your business? Quite a lot, actually. You create your business plan and marketing strategy around your audience, enabling you to build a powerful brand and share it with the world. You don’t... by Javelina | Feb 24, 2017 | Business, Marketing & Branding
When you google Uber, you won’t see the “top ride-hailing service company.” That’s so 2015. You now read headlines from The New York Times and Business Insider about Uber’s workplace culture, why they should fire themselves, and how they need to regain consumer trust....
