by Javelina | Mar 3, 2022 | Business, Marketing & Branding
From Apple to Coca-Cola to Javelina, learn how to look at names with a brand new perspective Your organization probably has a logo and a mission statement. Maybe you have a list of values, or some unique messaging. They’re all important pieces of the puzzle that makes... 
by Catherine Alonzo | Jan 6, 2022 | Business, Community, Marketing & Branding
Why values matter A new year has begun! About this time every year, we hear about how the vast majority of New Year’s resolutions are abandoned by February, how gym attendance spikes and then returns to pre-holiday levels, how new financial practices are adopted and... 
by Catherine Alonzo | Sep 2, 2021 | Business, Marketing & Branding
We use written words to communicate with one another all day long. Emails. Texts. Press releases. Social media posts. Comments. Memos. Blog posts. Putting thoughts and ideas into writing is one of the cornerstones for how we get work done in our society today. And so... 
by Javelina | Apr 15, 2021 | Business, Community, Marketing & Branding
Here at Javelina, we use a variety of free online tools in our work – from scheduling, to project management, to managing our to-do lists. In today’s blog, we’ll share some of our favorite tools that help us make community change – and how they can help you make... 
by Catherine Alonzo | Feb 18, 2021 | Business, Community, Marketing & Branding
Did you brush your teeth today? I’m assuming if you haven’t yet, that you intend to at some point. I’m also guessing that you did it yesterday and will do it tomorrow, too. At least once. The vast majority of Americans brush their teeth every single day. Why? Probably... 
by Catherine Alonzo | Sep 3, 2020 | Marketing & Branding
WAIT A SECOND! Have you read “Finding Your Values, Part 1?” If not, click here. We highly recommend taking the time to read and process it before moving on to this blog, so that your values exploration is as effective and meaningful as possible. How To Read... 
by Catherine Alonzo | Aug 20, 2020 | Marketing & Branding
Why values matter Many organizations have a set of values that they throw up on their website and print in their annual report. Too often, they are a collection of meaningless buzzwords that represent a stark departure from the everyday reality that exists behind... 
by Javelina | Jul 9, 2020 | Marketing & Branding, Politics
What 2020 campaign style can tell us about the modern look of making change. We’ve written about political campaigns and their design sensibilities before: Read David Waid’s “A Journey Through Presidential Branding” here. Twelve years ago marked a pivotal shift... 
by Catherine Alonzo | May 15, 2020 | Business, Marketing & Branding
Harnessing a “Rocket Science Mindset” to reach unlimited results This week, a dear friend of mine who leads a medium-sized nonprofit organization in the arts sector called to ask for some advice. She had seen our blog post about how to fundraise amid COVID-19 and... 
by Javelina | Apr 30, 2020 | Marketing & Branding
How to meet your goals without shedding your compassion and sensitivity Since social distancing and the economic fallout of the COVID-19 pandemic have truly taken hold over the past few weeks, the most common question we receive from our clients and community is: ...