by David Waid | Sep 27, 2024 | Community, Marketing & Branding, Politics
AKA audience targeting in political campaigns A funny thing happened on the way to this election: I’ve become a persuasion target for the Republican Party. To put this in context, I am the former Chairman of the Arizona Democratic Party, attended national conventions,... 
by Javi Javelina | Sep 25, 2024 | Marketing & Branding
No one person can change the world on their own. Whether it’s the support of donors, the partnership of other stakeholders in our field, or clients to utilize our services, we need other people to get to where we want to go. So, the biggest mistake a changemaker can... 
by Kylie McKenzie | Aug 30, 2024 | Marketing & Branding
At Javelina, our approach to purpose-driven branding and marketing centers around a single core belief: effective changemakers understand their why, their goals, and who they’re trying to reach – and tell impactful stories driven by all three. Creating change... 
by Kylie McKenzie | Jul 26, 2024 | Marketing & Branding
How Threshold Helped 1,250 People Find Homes in Their First Year In May 2022, HOM, Inc. launched Threshold, a network of support and resources for property owners and operators to be able to operate profitable, well-maintained properties while providing safe... 
by Javi Javelina | Jun 21, 2024 | Marketing & Branding
How to Change the World’s first full podcast episode of 2024 is here! In “When Women Take the Lead,” Catherine sits down with Gloria Feldt, Co-founder and President of Take the Lead, and former CEO and President of the Planned Parenthood Federation of America, to... 
by Javi Javelina | Jun 7, 2024 | Marketing & Branding
We couldn’t be more excited to announce that our changemakers podcast, How to Change the World, is BACK! After a long hiatus, we’re back with a whole new season, where host and Javelina CEO Catherine Alonzo will be chatting with inspiring business, nonprofit, and... 
by Javi Javelina | May 2, 2024 | Marketing & Branding
Did you brush your teeth today? I’m assuming if you haven’t yet, that you intend to at some point. I’m also guessing that you did it yesterday and will do it tomorrow, too. The vast majority of Americans brush their teeth every single day. Why? Probably because it’s a... 
by Catherine Alonzo | Apr 7, 2022 | Business, Marketing & Branding
If you’d like to experience the brand audit in audio form, check out Episode 137 of the How to Change the World Podcast. At Javelina, when we work with our clients to build powerful branding that brings their stories to life, we start with a brand audit. We take a... 
by Jake Kless | Mar 3, 2022 | Business, Marketing & Branding
From Apple to Coca-Cola to Javelina, learn how to look at names with a brand new perspective Your organization probably has a logo and a mission statement. Maybe you have a list of values, or some unique messaging. They’re all important pieces of the puzzle that makes... 
by Catherine Alonzo | Jan 6, 2022 | Business, Community, Marketing & Branding
Why values matter A new year has begun! About this time every year, we hear about how the vast majority of New Year’s resolutions are abandoned by February, how gym attendance spikes and then returns to pre-holiday levels, how new financial practices are adopted and...