by Catherine Alonzo | Jan 19, 2023 | Business
The story of a little company with a big vision Javelina exists to create an equitable and kind world by developing and telling stories that create social, political, and economic change. Through purpose-driven branding and marketing, we help our clients maximize... by David Waid | Dec 19, 2022 | Business, Community
When Javelina formed ten years ago, it was around the principle that smart, creative work can change the world in a positive way. Each of the founding partners had come by our own paths to a certainty that this is what we wanted to do with our lives. We developed a... 
by Marisa Hoskins | May 24, 2022 | Business, Community
I remember the plate of spaghetti and the look on his face. It was a mundane family dinner, all of us gathered around our poorly lit dining room table, seated in the same configuration that the four of us settled into every night. I made a self-deprecating joke, the... 
by Catherine Alonzo | Apr 7, 2022 | Business, Marketing & Branding
If you’d like to experience the brand audit in audio form, check out Episode 137 of the How to Change the World Podcast. At Javelina, when we work with our clients to build powerful branding that brings their stories to life, we start with a brand audit. We take a... 
by Javelina | Mar 3, 2022 | Business, Marketing & Branding
From Apple to Coca-Cola to Javelina, learn how to look at names with a brand new perspective Your organization probably has a logo and a mission statement. Maybe you have a list of values, or some unique messaging. They’re all important pieces of the puzzle that makes... 
by Catherine Alonzo | Jan 6, 2022 | Business, Community, Marketing & Branding
Why values matter A new year has begun! About this time every year, we hear about how the vast majority of New Year’s resolutions are abandoned by February, how gym attendance spikes and then returns to pre-holiday levels, how new financial practices are adopted and... 
by Catherine Alonzo | Sep 2, 2021 | Business, Marketing & Branding
We use written words to communicate with one another all day long. Emails. Texts. Press releases. Social media posts. Comments. Memos. Blog posts. Putting thoughts and ideas into writing is one of the cornerstones for how we get work done in our society today. And so... 
by Javelina | Aug 5, 2021 | Business, Politics
Changing the world is hard work. It’s kind of like training for a 5K and showing up to learn it’s actually a Tough Mudder race. It was already going to be strenuous, but now you must depend on working with other people through obstacles you haven’t even prepared for.... 
by Catherine Alonzo | Jul 9, 2021 | Business
“If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” – Albert Einstein In a past blog reflecting on the biggest lessons learned in my first year as Javelina’s CEO, one part in particular elicited... 
by Catherine Alonzo | Jun 24, 2021 | Business
Javelina’s 3-step process to aligning your organization’s culture and brand You hear a lot about the importance of culture in the workplace. And at this point, you’ve probably heard the sentiment that “culture is about more than beer in the fridge and ping pong tables...