by Javi Javelina | Oct 26, 2018 | Marketing & Branding
Listen, it’s ok to buy things that make your life easier. Have your groceries delivered. Order the latest trendy boxes of healthy, prepared meals. You work hard and you deserve to skip zoning out in the produce section after a sixteen-hour day. Who misses shaking the... by Javi Javelina | Jul 20, 2018 | Marketing & Branding
busi·ness /ˈbiznəs/ work relating to the production, buying, and selling of goods or services. We all know what a business is. We more or less would describe it as the above. But business is changing. It’s a natural assumption that the same forces that motivated... by Javi Javelina | Jun 29, 2018 | Business
As the world-altering, oft-quoted, guru for community change Mahatma Gandhi said: “A small body of determined spirits fired by an unquenchable faith in their mission can alter the course of history.” These true words are at the very heart of Javelina, what we do, and... 
by Javi Javelina | Jun 1, 2018 | Marketing & Branding
“Great leaders must have two things: a vision of the world that does not yet exist and the ability to communicate that vision clearly.” – Simon Sinek Everyone needs a vision. Whether you’re a nonprofit, a business, a solopreneur, or a group of people fighting... by Javi Javelina | Apr 19, 2018 | Marketing & Branding
Something happened. Something happened that shaped my entire life, who I am, and what I want to do with my time on earth. And yet I don’t remember it at all. When I was 6 months old, my older brother Rory passed away in a tragic accident – 3 weeks before his... 
by Javi Javelina | Sep 28, 2017 | Marketing & Branding
On a recent trip to see my family in England, I was standing in line to buy a cup of tea in a well-known UK coffee chain, when I spotted this promotion at the register: It stood out to me because the language and logic used is quite different than many appeals... 
by Javi Javelina | Sep 15, 2017 | Marketing & Branding
Food is a huge part of any culture, and specific foods always go through waves of popularity. Mangos had a big moment in the late 90’s and acai bowls made waves in 2016. But the stories of these foods and how they become mainstream is fascinating. Take, for instance,...