Build a tool box of essentials for powerful storytelling
The ripple effects and aftermath of the COVID-19 pandemic and the worldwide health and economic crises it has born will challenge organizations for months to come. Powerful storytelling and proactive communications are vital for businesses, organizations and political candidates to emerge in as strong a position as possible. Message development, marketing and communications can be overwhelming to begin with, especially if you’re working without a dedicated communications person on your team.
Follow this step-by-step checklist to build a tool box of materials that will help you navigate the months to come and – bonus! – strengthen your storytelling muscles to advance your mission and reach your target audiences for the long haul.
Start at the beginning, tackling them one at a time. Don’t let perfection be the enemy of progress – you can always improve materials as you go.