by Catherine Alonzo | Aug 22, 2017 | Business
When I became CEO of Javelina in January, all of a sudden I had to do a bunch of things I’d never had to do before. The biggest one was thinking. This whole CEO thing requires quite a lot of thinking: about smart strategies, the best people, future challenges, and... 
by Catherine Alonzo | Aug 9, 2017 | Business, Marketing & Branding
Making the most of my most important resource Before I was CEO of Javelina, I thought that the most important thing to my professional success was my ability to produce results. Producing results was what I would spend every working minute doing, thinking it... 
by Catherine Alonzo | Jul 7, 2017 | Business
What it means to have a mentor and how to find the perfect one Ask any leader whom you admire what they attribute their success to and 98% of them will list their mentors among their top factors. During my career, I have always felt like I’ve struggled to find... 
by Catherine Alonzo | Jun 16, 2017 | Marketing & Branding
How becoming CEO has forced me to face my deepest fear and become a whole different person I am eight, maybe nine, sitting in the back seat of the car with my younger brother. My nana and my mum are in the front. Alex and I are squabbling about something... 
by Catherine Alonzo | Jun 9, 2017 | Marketing & Branding
A few years ago, my stylist Laurie (who I love and adore as an expert of hair and a person) revealed she was striking out on her own and launching her first business. Drawn to new business owners like a fly to a popsicle, I squealed with delight and felt the burning... 
by Catherine Alonzo | May 5, 2017 | Marketing & Branding
Self-promotion is vital in today’s competitive, social-media driven world. Every single person wants to make an impact in the world and make their story heard. And self-promotion is an important tool for every professional at every level, not just for executives and...