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How changing the words you use will yield your best results ever

by Javi Javelina | Sep 28, 2017 | Marketing & Branding

On a recent trip to see my family in England, I was standing in line to buy a cup of tea in a well-known UK coffee chain, when I spotted this promotion at the register: It stood out to me because the language and logic used is quite different than many appeals...

How changing the words you use will yield your best results ever

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