Political Consulting—Filling in the Missing Pieces of Your Campaign

Javelina partner Catherine Alonzo recently sat down with “Getting Elected,” the #1 campaign podcast on iTunes, to discuss the world of political consulting and optimizing a political consultant in your campaign. Here are the highlights:

  • Should you hire a campaign manager or political consultant
  • Do all campaigns need a political consultant
  • The different types of political consultants
  • Using your Kitchen Cabinet to subsidize political consulting
  • Use your political consultant to fill the “missing pieces of the pie”
  • Where do new candidates find the right consultant
  • How to choose the right political consultant and setting the expectations
  • The consultant is sizing you up as much as you are them—you need to impress the consultant—what are the questions you need to be able to answer
  • What should the candidates focus be on
  • The things a consultant will be looking for in a candidate
  • Keys of a strong candidate
  • The big misnomer of mail
  • How do you optimize mail in a race
  • How do you decide the message on the mail when you send multiple mail pieces
  • The campaign bubble—how do you persuade the margin voters
  • Mail pricing—how much does it cost
  • Inside information on lowering the price of your campaign mail

Reprinted from Getting Elected.

Javi Javelina

Guest Blogger

Javi is our fearless mascot, he loves donuts AND avocados. 

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