A GUIDE TO

Effective Storytelling During a Crisis

Download Our Free Guide: Effective Storytelling During a Crisis

In times of uncertainty and rapid change, clear and impactful storytelling is essential for organizations to maintain trust, inspire action, and lead with compassion. Our guide provides you with practical strategies to craft messages that resonate, counter misinformation, and provide your audience with a sense of hope and direction. Whether you’re navigating a political crisis, public health challenge, or any other disruption, this guide will help you communicate with clarity and confidence.

What’s Inside:

Key steps to develop clear, mission-driven messaging
Tips for creating focused and action-oriented content
Strategies for responding quickly and effectively
Advice on communicating with internal teams to ensure alignment
Real-world examples to inspire your storytelling approach

Download Now to start crafting your organization’s crisis communications strategy.

Download the Guide

Across every platform. On every issue. Make Javelina part of your team.

For #WomensHistoryMonth, we’re celebrating Dr. M

For #WomensHistoryMonth, we’re celebrating Dr. Mary Edwards Walker, the only woman ever awarded the Medal of Honor. A Civil War surgeon, fierce advocate for women’s rights, and defier of gender norms, she refused to be limited by society’s expectations. Arrested multiple times for wearing pants (yes, really!), she paved the way for figure generations to break barriers. Her legacy reminds us to challenge the status quo and fight for what’s right.

In times of crisis, your #communications matter mo

In times of crisis, your #communications matter more than ever. 🗣️ The impact of Trump’s policies on marginalized communities in undeniable. But with the right messaging, we can inspire action, combat misinformation, and drive change. Our latest blog breaks down 4 key steps to keep your storytelling clear, focused, and effective, even in the toughest moments. Make sure your message moves the needle and read the blog at the link in bio.
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Success isn’t just a feeling, it’s a story. Th

Success isn’t just a feeling, it’s a story. The way we tell it matters. Use numbers to show impact, images to inspire, and stories to connect. Our CEO Catherine Alonzo breaks down the art of crafting a compelling success narrative in her conversation with Virtuous.

This #WomensHistoryMonth, we honor Katharine McCor

This #WomensHistoryMonth, we honor Katharine McCormick, scientist, philanthropist, and birth control pioneer. 💊 She used her wealth and passion for equality to fund the research that led to the first birth control pill, revolutionizing reproductive freedom. Her legacy lives on in every person who has the right to make choices about their own body. Let’s celebrate her fearless advocacy and continue the fight for reproductive rights!

Don’t miss our latest episode of How to Change t

Don’t miss our latest episode of How to Change the World, where host @_catherinealonzo dives into one of the most essential topics for changemakers right now: storytelling in a crisis. Amidst constant attacks on marginalized and historically underrepresented communities, stories shape how people understand the time we’re in - and most importantly, what they do next. Tune in to learn tips for crafting stories that not only capture attention but drive action - as well as mistakes to avoid. Watch on YouTube at the link in our bio! 🔗

Your stories shape how people understand the time

Your stories shape how people understand the time we’re in right now - and most importantly, what they do next. With the Trump administration’s attacks on marginalized and historically underrepresented communities, storytelling is a more important tool for changemakers than ever. In our latest episode of How to Change the World, host _catherinealonzo shares clear, actionable tips on how to make sure those stories create real change. Listen on your favorite podcast platform or watch now at the link in bio. 🔗

To celebrate Developmental Disabilities Awareness

To celebrate Developmental Disabilities Awareness Month, we’re highlighting the incredible Haben Girma. The first deafblind graduate of Harvard Law School, Haben is an accomplished advocate, author, and speaker on the immense value of accessibility. In the words of Haben: “We go further when we support each other.” Her work serves as a powerful reminder that when we create accessible spaces for people with disabilities, we drive innovation, progress, and prosperity for all. #DevelopmentalDisabilitiesAwarenessMonth #HabenGirma #Changemakers

“The right story at the right time can change ev

“The right story at the right time can change everything.” In this episode of How to Change the World, host @_catherinealonzo dives into one of the most essential topics for changemakers right now: storytelling in a crisis. With the Trump administration’s attacks on marginalized and historically underrepresented communities, Catherine explains why storytelling is more important than ever in times like this. Learn the common mistakes to avoid, and how you can craft stories that not only capture attention but drive action, at the link in bio. 🔗

On #EqualPayDay, we recognize the ongoing wage gap

On #EqualPayDay, we recognize the ongoing wage gap that affects women, especially women of color. These disparities are not just numbers - they reflect systemic inequality that affects families, communities, and economies. #EqualPayForEqualWork #PayEquity #WomensRights #EqualPayDay

In honor of Women’s History Month, we're celebra

In honor of Women’s History Month, we're celebrating Mabel Ping-Hua Lee🌟 A true pioneer in the suffrage movement, Mabel was one of the first Asian-American women to lead a suffrage parade in New York City in 1912. Her powerful advocacy for both women’s rights and racial equality broke barriers and continues to inspire us today. Mabel’s legacy reminds us that progress is made through the voices of those who stand up and speak out💪✨ #WomensHistoryMonth #MabelPingHuaLee #Changemakers

In our latest episode of How to Change the World,

In our latest episode of How to Change the World, @mintimm, abortion access advocate and President of @reprofreedomforall (formerly NARAL Pro-Choice America), talks about her strategic and storytelling approach to advocacy and building progress amidst opposition, including the importance of sharing stories about both the struggles and the triumphs. Listen now to hear Mini share how she is moving reproductive rights forward, as well as what success looks like for the abortion advocacy movement at the link in our bio.

“Remember that we are the majority - and we’ve

“Remember that we are the majority - and we’ve got to start acting like it.” In our latest episode of How to Change the World, host @_catherinealonzo welcomes @mintimm, abortion access advocate and President of @reprofreedomforall (formerly NARAL Pro-Choice America), to talk about how Mini is fighting back and moving reproductive rights forward in a time of great opposition. Tune in now at the link in our bio to hear about Mini’s strategic and storytelling approach to advocacy and building progress amidst opposition, including the importance of sharing stories about both the struggles and the triumphs.

Struggling to target your messaging effectively? J

Struggling to target your messaging effectively? Javelina CEO Catherine Alonzo speaks with @virtuouscrm about how to lead with your organization’s Why and tailor your message to reach the people who need it most. Watch the full conversation about enhancing your social and storytelling strategy at the link in our bio. #NonprofitFundraising #DonorEngagement #Storytelling #ResponsiveFundraising

Happy National Read Across America Day!📚 Today,

Happy National Read Across America Day!📚 Today, we celebrate the transformative power of literacy. Our client @readbetteraz is inspiring a love of reading and learning by connecting young readers with youth leaders. Let’s support their mission and keep inspiring young people to discover and lead the world through books!🌟 #NationalReadAcrossAmericaDay #ReadBetterBeBetter #LiteracyForAll #YouthLeadership #EmpowermentThroughReading #LoveOfLearning #MentorshipMatters

In our most recent episode of How to Change the Wo

In our most recent episode of How to Change the World, @_catherinealonzo and guest @luisavilaphx discuss how they’re navigating the current moment and creating change within their own communities amidst the impact of Trump’s inauguration. Above all, they talk about the importance of remembering our own power, and remind us that the greatest story we can tell right now is one of hope. Listen now at the link in our bio.

Audre Lorde, a self-described 'Black, lesbian, mot

Audre Lorde, a self-described 'Black, lesbian, mother, warrior, poet,' used her voice to challenge systems of oppression and celebrate the beauty of identity. Her powerful words on race, gender, and sexuality remain a beacon for those seeking justice and self-expression. Lorde reminded us that 'your silence will not protect you,' urging us to speak up and take action. This #BlackHistoryMonth, we honor her legacy by continuing to fight for equity, celebrate diversity, and embrace the transformative power of truth.

Oftentimes, we feel like we need to think bigger i

Oftentimes, we feel like we need to think bigger in order to be impactful - when in reality, focusing on what we can do in the here and now, with the people we’re currently surrounded by, is what makes the greatest difference. In our latest episode of How to Change the World, @_catherinealonzo and guest @luisavilaphx discuss how fostering progress in the midst of devastation is a lot like planting seeds after a forest fire: taking small but important steps ultimately will lead to lasting change. Listen for tips on how to focus your changemaking efforts and avoid getting overwhelmed by the current moment at the link in bio.

Join Javelina and Orcutt | Winslow for a strategic

Join Javelina and Orcutt | Winslow for a strategic webinar designed to help district officials, administrators, and key stakeholders successfully navigate bond and override campaigns. This session will cover everything from campaign strategy and financing to fundraising, polling, messaging, and community engagement. Learn from experts how to build a winning campaign, secure funding, and connect with voters effectively. Whether you're gearing up for an upcoming campaign or looking to strengthen community support, this webinar will provide the insights and tools you need. Don’t miss out—register today to secure your spot! Link in bio

“What if we were the seeds after a forest fire?” In the latest episode of How to Change the World, @_catherinealonzo welcomes back @luisavilaphx, President and founder of Iconico, to share some of the biggest lessons he’s learned about fostering progress in the midst of devastation. Tune in to hear tips for how to focus our efforts where we can be most impactful, and to be reminded that the greatest story we can tell right now is one of hope. Visit the link in bio to listen on your favorite podcast platform or watch on YouTube now!

In a time of crisis, storytelling is more importan

In a time of crisis, storytelling is more important than ever - but it’s also more challenging than ever. That’s why we’ve put together a quick guide with tips on how to navigate your communications with clarity, so you can maintain trust and inspire action among your audiences. Download the full guide for free at the link in bio.

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