by Javi Javelina | Jun 1, 2018 | Marketing & Branding
“Great leaders must have two things: a vision of the world that does not yet exist and the ability to communicate that vision clearly.” – Simon Sinek Everyone needs a vision. Whether you’re a nonprofit, a business, a solopreneur, or a group of people fighting... by Javi Javelina | Apr 19, 2018 | Marketing & Branding
Something happened. Something happened that shaped my entire life, who I am, and what I want to do with my time on earth. And yet I don’t remember it at all. When I was 6 months old, my older brother Rory passed away in a tragic accident – 3 weeks before his... 
by Javi Javelina | Sep 28, 2017 | Marketing & Branding
On a recent trip to see my family in England, I was standing in line to buy a cup of tea in a well-known UK coffee chain, when I spotted this promotion at the register: It stood out to me because the language and logic used is quite different than many appeals... 
by Javi Javelina | Sep 15, 2017 | Marketing & Branding
Food is a huge part of any culture, and specific foods always go through waves of popularity. Mangos had a big moment in the late 90’s and acai bowls made waves in 2016. But the stories of these foods and how they become mainstream is fascinating. Take, for instance,...