by Catherine Alonzo | Jan 19, 2023 | Business
The story of a little company with a big vision Javelina exists to create an equitable and kind world by developing and telling stories that create social, political, and economic change. Through purpose-driven branding and marketing, we help our clients maximize... 
by Catherine Alonzo | Apr 7, 2022 | Business, Marketing & Branding
If you’d like to experience the brand audit in audio form, check out Episode 137 of the How to Change the World Podcast. At Javelina, when we work with our clients to build powerful branding that brings their stories to life, we start with a brand audit. We take a... 
by Catherine Alonzo | Jan 6, 2022 | Business, Community, Marketing & Branding
Why values matter A new year has begun! About this time every year, we hear about how the vast majority of New Year’s resolutions are abandoned by February, how gym attendance spikes and then returns to pre-holiday levels, how new financial practices are adopted and... 
by Catherine Alonzo | Sep 2, 2021 | Business, Marketing & Branding
We use written words to communicate with one another all day long. Emails. Texts. Press releases. Social media posts. Comments. Memos. Blog posts. Putting thoughts and ideas into writing is one of the cornerstones for how we get work done in our society today. And so... 
by Catherine Alonzo | Aug 19, 2021 | Community
Anyone who ever changed the world had three things at their disposal. Other people who joined them in their effort – no one ever changed the world alone Skills that they learned along the way – the things that they got really good at doing that helped them realize... 
by Catherine Alonzo | Jul 9, 2021 | Business
“If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” – Albert Einstein In a past blog reflecting on the biggest lessons learned in my first year as Javelina’s CEO, one part in particular elicited... 
by Catherine Alonzo | Jun 24, 2021 | Business
Javelina’s 3-step process to aligning your organization’s culture and brand You hear a lot about the importance of culture in the workplace. And at this point, you’ve probably heard the sentiment that “culture is about more than beer in the fridge and ping pong tables... 
by Catherine Alonzo | Feb 18, 2021 | Business, Community, Marketing & Branding
Did you brush your teeth today? I’m assuming if you haven’t yet, that you intend to at some point. I’m also guessing that you did it yesterday and will do it tomorrow, too. At least once. The vast majority of Americans brush their teeth every single day. Why? Probably... by Catherine Alonzo | Feb 4, 2021 | Business, Community, Politics
Remember that change is made in small moments We are coming up on one year in a global pandemic. For many of us, this time last year was more familiar and much simpler. We had our routines down. We were juggling work and family commitments while trying to stay on top... 
by Catherine Alonzo | Jan 7, 2021 | Community, Politics
How can we stay focused on change when the roadblocks feel insurmountable? A devastating attack on democracy At Javelina, our purpose is to advance equality and human dignity through social, political, and economic change. These were carefully chosen words, and they...