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What’s in a Word?

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Donald Trump’s word cloud transcripts from Debates 1, 2 and 3

Donald Trump’s word cloud transcripts from Debates 1, 2 and 3

Secretary Hillary Clinton’s word cloud transcripts from Debates 1, 2 and 3

Secretary Hillary Clinton’s word cloud transcripts from Debates 1, 2 and 3

Much been a lot written about the role debates have played in this election; this is where each candidate displays the best — and worst — of what they have to offer. What these words clouds show is a lack of issue-based words in Trump’s clouds, prominence of some words in both clouds (such as “going,” “people,” “country,” and “know”) and a visibly negative, critical tone within Trump’s word clouds versus Hillary’s, whose speech in contrast provides more descriptive, topic-based words.

As a podcast review, I will say this week’s Keepin’ it 1600 — as always — is funny, as uplifting as it is depressing, and completely biased. If you want to know what diehard Democratic Party insiders think of the debates, listen to their shows. I recommended Keepin’ it 1600 to a close friend and fellow podcast fanatic; her conclusion was the podcast is “a little too insider-y” for her. At some point, we’ll dedicate a podcast review to the whole series. It has become one of the most popular podcasts out there today in a short time period, consistently among the most-downloaded every week.

I am interested to see where they go post-election: Will the popularity of a podcast undoubtedly fueled by this insane presidential election carry its audience into the far more mundane political events during non-campaign season? It’s hard to imagine getting excited to tune in to hear what the Keepin’ it 1600 crew thinks of the latest clean energy proposal in the U.S. House. But, just like this terrible election, time will tell.

Back to the word clouds — what do you think? What do you they reveal about our 2016 presidential nominees? Tweet us at @JavelinaCo!

Javelina Blog Author Ariel Reyes

Javelina Blog Author

Catherine Alonzo, CEO & Founding Partner

Catherine Alonzo is the CEO and founding partner of Javelina, a company that brings brand experience to life for non-profits, businesses, campaigns and individuals. Having played a pivotal role in growing Javelina into a leading branding and marketing firm, Catherine specializes in effective messaging, brand development and business strategic planning.


Email Javelina Blog Author Catherine AlonzoFollow Catherine Alonzo on TwitterFollow Catherine Alonzo on Instagram



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