Rebranding an organization with decades of history is no small undertaking. Javelina helped us honor where we came from while challenging us to think clearly about who we had become and where we were going. They listened, pushed our thinking, and helped translate our mission and evolution into a brand that truly feels like us. The Worker is more than a new name and look. It reflects the organization we have worked so hard to build and gives it a strong foundation for the future.