Catherine Alonzo
CEO
With a talent for powerful storytelling and developing strategies that move people to make our communities kinder and more equal, Catherine has guided Javelina to become a leading, award-winning branding and marketing company. She has helped lead change on some of the major issues our communities face, including raising the Arizona minimum wage in 2016,…
About Catherine Alonzo
With a talent for powerful storytelling and developing strategies that move people to make our communities kinder and more equal, Catherine has guided Javelina to become a leading, award-winning branding and marketing company. She has helped lead change on some of the major issues our communities face, including raising the Arizona minimum wage in 2016, electing progressive Mayors and City Councilmembers across Arizona, launching a public awareness campaign for housing and homelessness (Home is where it all starts), furthering the marriage equality movement in Arizona while serving as Board Co-Chair for Equality Arizona, and much more.
She has been recognized for business leadership by the Greater Phoenix Chamber of Commerce, Arizona Business Magazine, Arizona Big Media, and the Phoenix Business Journal. She is also proud to have been a founding member of the SHE Leads! program for female professionals and to have helped to start the Phoenix studio of Tucson-based nonprofit Ben’s Bells, which educates about the power of intentional kindness.
Dream Job as a Kid
A teacher, a veterinarian, a journalist. In that order.
Guilty Pleasure
Made-for-streaming rom-coms with predictable plots
How to change the world
Podcasts with Catherine Alonzo
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Ep. 193 – The Year’s Best Books on Changing the World
What a year of changemaking books taught us about how to drive meaningful impact. In this special second annual...Read More
Ep. 192 – Is Business Becoming Our New Government? With Elizabeth MacBride & Seth Levine
If it feels like corporations have more influence than elected officials right now… you're not imagining it. Authors Seth...Read More
Ep. 191 – Hustle has a Shelf Life with Quinn Tempest
Our culture would have us believe that most any problem can be solved by working harder, longer, faster, more. But...Read More
Ep. 190 – Read Today, Lead Tomorrow: Sophie Allen Etchart on Tackling the Literacy Crisis
What if a 10-week, after-school program led by older students could move the needle on a statewide literacy crisis? Sophie...Read More
Ep. 189 – From Crisis to Victory: The Fight to Save Disability Support Services with Brandi Coon and Amy Haley
What if a 13-year-old could bring lawmakers from both parties to the same table… and win? Parents, caregivers, and...Read More
Ep. 187 – The Six Questions To Ask Before You Hire Marketing Support
The Six Questions To Ask Before You Hire Marketing Support How do you know what kind of marketing help your...Read More
Ep. 186 – How to Nail Your Content Strategy with Kristen Neuendorff
How do you build a content strategy that actually works — without burning out or getting lost in the noise?...Read More
Ep. 185 – Preparing for a world without job security with entrepreneur Scott Stirrett
How can we thrive in a rapidly changing world? Canadian entrepreneur, author, and social impact leader Scott Stirrett shares how...Read More
Ep. 184 – Rethinking Marketing ROI: Beyond Revenue for Nonprofits and Social Change Organizations
Too often, marketing Return-on-Investment (ROI) gets reduced to dollars in and dollars out. In this solo episode, Catherine challenges that...Read More
Ep. 183 – How to Drive Real Innovation with Dr. Steve Diasio
In this episode of How to Change the World, host Catherine Alonzo sits down with innovation strategist and educator Dr....Read More
Ep. 182 – Everyday Habits for Transforming Systems with Adam Kahane
How do we create real change in a world that feels stuck? A powerful framework to define decision-making roles -...Read More
Ep. 181 – What Are Democrats Doing? And Other Questions We Get All the Time
Is the Democratic Party facing a messaging crisis — or something deeper? This episode unpacks the post-election fallout and growing...Read More
Ep. 180 – Who Decides? Four Roles for Better, Faster Decision-Making with Catherine Alonzo
A powerful framework to define decision-making roles - especially when the stakes are high. "It's one of the best ways...Read More
Ep. 179 – The Case for Believing in Politics Again with Colorado State Rep. Sean Camacho
How can local leadership truly make a difference in a world that needs hope? In this episode of How to...Read More
Ep. 178 – How to Secure Media Coverage and Build Your Visibility with Shanté Micah & Josh Moody
When people see you everywhere, they start to believe in your legitimacy. In this episode of How to Change the...Read More
Ep. 177 – Changing How We Make Change with Consultant and Author Heather Hiscox
What if the way we've been taught to make change is actually holding us back? In this episode of How...Read More
Ep. 176 – Revisiting Ep. 1: The Power of Kindness with Jeannette Maré
In this special rerun of our very first episode from February 2018, host Catherine Alonzo sits down with Jeannette Maré,...Read More
Ep. 175 – Activate Your Sphere of Influence with Trans Advocate and Author Trystan Reese
"That's how I think about adaptation, it's not assimilation. You're not giving up the best parts of yourself to fit...Read More
Ep. 174 – 4 Pillars of Effective Crisis Communications
"The right story at the right time can change everything." In this episode of How to Change the World, host...Read More
Ep. 173 – Fighting for Abortion Access with Mini Timmaraju
"Remember that we are the majority - and we've got to start acting like it." In this episode of How...Read More
Ep. 172 – Changemakers Fighting Fire with Luis Avila
"What if we were the seeds after a forest fire?" In this episode of How to Change the World, host...Read More
Ep. 171 – Storytelling in the Trump Era
In this episode of How to Change the World, host Catherine Alonzo dives into the transformative power of storytelling for...Read More
Ep. 170 – Creating a World Where Anyone CAN with Veronica Aguilar
In this episode of How to Change the World, host Catherine Alonzo sits down with Veronica Aguilar, an inspiring Arizona...Read More
Ep. 169 – Changing the World in 2025: 5 Bold Predictions
What will drive social change in 2025? In this episode of How to Change the World, host Catherine Alonzo explores...Read More
Ep. 168 – 2024: A Year in Changemaking Books with Maggie Bauer & Eric DeMarco
In this episode of How to Change the World, host Catherine Alonzo sits down with Maggie Bauer and Eric DeMarco,...Read More
Ep. 167 – What the 2024 Election Reveals About Community Action with John Webster
In this episode of How to Change the World, host Catherine Alonzo engages in a thought-provoking conversation with John Webster,...Read More
Ep. 166 – The Year That Changed Us: Lessons for Social Impact from 2024
In this episode of How to Change the World, host Catherine Alonzo sits down with Javelina's own Justin Plumb, Political...Read More
Ep. 165 – Strengthening Indigenous Communities and Leading with Core Values with Leroy "Buster" Silva
In this episode of How to Change the World, Catherine Alonzo welcomes Leroy "Buster" Silva, a dynamic leader and advocate...Read More
Ep. 164 – Ensuring Mental Health Support Across State Lines with Brandie Reiner and Terri Waibel
On this episode of How to Change the World, host Catherine Alonzo sits down with two remarkable leaders in social...Read More
Ep. 163 – Social Shift Short: How to Break Through the Noise in Election Cycles
In a world where countless worthy causes compete for attention, how do effective changemakers break through the noise to inspire...Read More
Ep. 162 – Creating Trust-Based Philanthropy and Filling Your Own Cup with Senator T’wina Nobles
In this inspiring episode of How to Change the World, Catherine Alonzo sits down with Washington State Senator T'wina Nobles,...Read More
Ep. 161 – Centering Young Immigrants in Advocacy with Reyna Montoya
In this episode of How to Change the World, host Catherine Alonzo sits down with Reyna Montoya, a passionate advocate...Read More
Ep. 160 – Changemaker Chat with David Waid: Standout Lessons from the 2024 Primary Season
In this episode of How to Change the World, host Catherine Alonzo sits down with David Waid, VP of Political...Read More
Ep. 159 – Social Shift Short: The Importance of Defining Success with Catherine
In this special bonus episode of the How to Change the World podcast, host Catherine Alonzo delves into the importance...Read More
Ep. 158 – Engaging Communities with Luis Ávila
Join Catherine in this inspiring episode of How to Change the World as she sits down with Luis Ávila, the...Read More
Ep. 157 – Changemaker Chat with Elizabeth Davis
In our first Changemaker Chat of 2024, Catherine sits down with Javelina's Marketing Strategist Elizabeth Davis, an experienced professional with...Read More
Ep. 156 – When Women Lead with Gloria Feldt
In our first full episode of 2024, Catherine sits down with Gloria Feldt, Co-founder and President of Take the Lead,...Read More
Ep. 193 – The Year’s Best Books on Changing the World
What a year of changemaking books taught us about how to drive meaningful impact. In this special second annual...Read More
Ep. 192 – Is Business Becoming Our New Government? With Elizabeth MacBride & Seth Levine
If it feels like corporations have more influence than elected officials right now… you're not imagining it. Authors Seth...Read More
Ep. 191 – Hustle has a Shelf Life with Quinn Tempest
Our culture would have us believe that most any problem can be solved by working harder, longer, faster, more. But...Read More
Ep. 190 – Read Today, Lead Tomorrow: Sophie Allen Etchart on Tackling the Literacy Crisis
What if a 10-week, after-school program led by older students could move the needle on a statewide literacy crisis? Sophie...Read More
Ep. 189 – From Crisis to Victory: The Fight to Save Disability Support Services with Brandi Coon and Amy Haley
What if a 13-year-old could bring lawmakers from both parties to the same table… and win? Parents, caregivers, and...Read More
Ep. 187 – The Six Questions To Ask Before You Hire Marketing Support
The Six Questions To Ask Before You Hire Marketing Support How do you know what kind of marketing help your...Read More
Ep. 186 – How to Nail Your Content Strategy with Kristen Neuendorff
How do you build a content strategy that actually works — without burning out or getting lost in the noise?...Read More
Ep. 185 – Preparing for a world without job security with entrepreneur Scott Stirrett
How can we thrive in a rapidly changing world? Canadian entrepreneur, author, and social impact leader Scott Stirrett shares how...Read More
Ep. 184 – Rethinking Marketing ROI: Beyond Revenue for Nonprofits and Social Change Organizations
Too often, marketing Return-on-Investment (ROI) gets reduced to dollars in and dollars out. In this solo episode, Catherine challenges that...Read More
Ep. 183 – How to Drive Real Innovation with Dr. Steve Diasio
In this episode of How to Change the World, host Catherine Alonzo sits down with innovation strategist and educator Dr....Read More
Ep. 182 – Everyday Habits for Transforming Systems with Adam Kahane
How do we create real change in a world that feels stuck? A powerful framework to define decision-making roles -...Read More
Ep. 181 – What Are Democrats Doing? And Other Questions We Get All the Time
Is the Democratic Party facing a messaging crisis — or something deeper? This episode unpacks the post-election fallout and growing...Read More
Ep. 180 – Who Decides? Four Roles for Better, Faster Decision-Making with Catherine Alonzo
A powerful framework to define decision-making roles - especially when the stakes are high. "It's one of the best ways...Read More
Ep. 179 – The Case for Believing in Politics Again with Colorado State Rep. Sean Camacho
How can local leadership truly make a difference in a world that needs hope? In this episode of How to...Read More
Ep. 178 – How to Secure Media Coverage and Build Your Visibility with Shanté Micah & Josh Moody
When people see you everywhere, they start to believe in your legitimacy. In this episode of How to Change the...Read More
Ep. 177 – Changing How We Make Change with Consultant and Author Heather Hiscox
What if the way we've been taught to make change is actually holding us back? In this episode of How...Read More
Ep. 176 – Revisiting Ep. 1: The Power of Kindness with Jeannette Maré
In this special rerun of our very first episode from February 2018, host Catherine Alonzo sits down with Jeannette Maré,...Read More
Ep. 175 – Activate Your Sphere of Influence with Trans Advocate and Author Trystan Reese
"That's how I think about adaptation, it's not assimilation. You're not giving up the best parts of yourself to fit...Read More
Ep. 174 – 4 Pillars of Effective Crisis Communications
"The right story at the right time can change everything." In this episode of How to Change the World, host...Read More
Ep. 173 – Fighting for Abortion Access with Mini Timmaraju
"Remember that we are the majority - and we've got to start acting like it." In this episode of How...Read More
Ep. 172 – Changemakers Fighting Fire with Luis Avila
"What if we were the seeds after a forest fire?" In this episode of How to Change the World, host...Read More
Ep. 171 – Storytelling in the Trump Era
In this episode of How to Change the World, host Catherine Alonzo dives into the transformative power of storytelling for...Read More
Ep. 170 – Creating a World Where Anyone CAN with Veronica Aguilar
In this episode of How to Change the World, host Catherine Alonzo sits down with Veronica Aguilar, an inspiring Arizona...Read More
Ep. 169 – Changing the World in 2025: 5 Bold Predictions
What will drive social change in 2025? In this episode of How to Change the World, host Catherine Alonzo explores...Read More
Ep. 168 – 2024: A Year in Changemaking Books with Maggie Bauer & Eric DeMarco
In this episode of How to Change the World, host Catherine Alonzo sits down with Maggie Bauer and Eric DeMarco,...Read More
Ep. 167 – What the 2024 Election Reveals About Community Action with John Webster
In this episode of How to Change the World, host Catherine Alonzo engages in a thought-provoking conversation with John Webster,...Read More
Ep. 166 – The Year That Changed Us: Lessons for Social Impact from 2024
In this episode of How to Change the World, host Catherine Alonzo sits down with Javelina's own Justin Plumb, Political...Read More
Ep. 165 – Strengthening Indigenous Communities and Leading with Core Values with Leroy "Buster" Silva
In this episode of How to Change the World, Catherine Alonzo welcomes Leroy "Buster" Silva, a dynamic leader and advocate...Read More
Ep. 164 – Ensuring Mental Health Support Across State Lines with Brandie Reiner and Terri Waibel
On this episode of How to Change the World, host Catherine Alonzo sits down with two remarkable leaders in social...Read More
Ep. 163 – Social Shift Short: How to Break Through the Noise in Election Cycles
In a world where countless worthy causes compete for attention, how do effective changemakers break through the noise to inspire...Read More
Ep. 162 – Creating Trust-Based Philanthropy and Filling Your Own Cup with Senator T’wina Nobles
In this inspiring episode of How to Change the World, Catherine Alonzo sits down with Washington State Senator T'wina Nobles,...Read More
Ep. 161 – Centering Young Immigrants in Advocacy with Reyna Montoya
In this episode of How to Change the World, host Catherine Alonzo sits down with Reyna Montoya, a passionate advocate...Read More
Ep. 160 – Changemaker Chat with David Waid: Standout Lessons from the 2024 Primary Season
In this episode of How to Change the World, host Catherine Alonzo sits down with David Waid, VP of Political...Read More
Ep. 159 – Social Shift Short: The Importance of Defining Success with Catherine
In this special bonus episode of the How to Change the World podcast, host Catherine Alonzo delves into the importance...Read More
Ep. 158 – Engaging Communities with Luis Ávila
Join Catherine in this inspiring episode of How to Change the World as she sits down with Luis Ávila, the...Read More
Ep. 157 – Changemaker Chat with Elizabeth Davis
In our first Changemaker Chat of 2024, Catherine sits down with Javelina's Marketing Strategist Elizabeth Davis, an experienced professional with...Read More
Ep. 156 – When Women Lead with Gloria Feldt
In our first full episode of 2024, Catherine sits down with Gloria Feldt, Co-founder and President of Take the Lead,...Read More