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How to Think Like a Blogger

How to Think Like a Blogger

Everyone is blogging nowadays. First, it was cool to be a blogger and then it wasn’t cool and now it’s cool again. Is it worth it to start a blog for your company – or for yourself, for that matter?  According to Mike Allton, Chief Marketing Officer at The...

How a Potato Defined the Super Bowl

This is extreme marketing at its finest — and it works. During last week’s Super Bowl LI, over 100 million people tuned in to watch the live action of their favorite football teams. It is a popular American tradition for sports lovers, synonymous with gathering around...
Choices: It’s How You Frame It

Choices: It’s How You Frame It

Dive into the new(ish) science behind marketing with behavior economics and how it affects your every day decisions If you’re like many people, you may think marketing is one part guesswork, one part black magic, with a sprinkle of luck and a dash of common sense –...
A Journey Through Presidential Branding

A Journey Through Presidential Branding

Photo Credit, top “Carly for America” stickers: politico.com You might want to put this election behind you, but why not pause a moment to pick over the twisted wreckage of its bones? I thought it would be fun and instructive to take a look at the branding all 22...
What’s in a Word?

What’s in a Word?

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