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With many, many apologies to Shakespeare, we ask: What’s in a political name? Arizona’s had its share of familiar sounding politicos – from Dean Martin to Paul Newman to Jerry Lewis.
And this fall, there’s a congressional candidate named Cesar Chavez. The candidate changed his name from Scott Fistler. He had run unsuccessfully for office under that name.
Catherine Alonzo, founding partner of the campaign consulting firm Javelina, says political branding isn’t all that uncommon from efforts in the business world. And, she says, that includes a candidate’s name.
Reprinted from KJZZ 91.5. Podcast by Mark Brodie, Government and Politics Reporter and Weekend Edition Saturday Host. Read the original story here.
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Javelina Blog Author
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Javelina, Bringing Brand Experience to Life
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Javelina is a branding and marketing firm that shapes the impacts of brands for corporations, candidates, non-profits and ballot measures. In turn, our clients change the world. We provide a full suite of professional consulting services and creative messaging methods to bring your brand to life. Read more posts by Javelina.
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Across every platform. On every issue. Make Javelina part of your team.
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