Winning Twice
for Students
Strategic messaging and voter targeting delivered decisive bond and override victories for local schools.
About the Client
Javelina has been working with the Yes for Washington Elementary Students PAC to successfully support bonds and overrides in the WESD district since 2013. In 2022, the district was seeking to pass both a bond and override in the same year to support everything from full-day kindergarten to music and PE programs to enhancing student safety and updating aging infrastructure and came to Javelina to develop the campaign’s strategy and message, and implement mass communication, including a direct mail program.
What We Delivered
- Strategic Planning: Developed a comprehensive budget and strategy, factoring in the high-turnout nature of the election, and created a multi-layered communication plan using direct mail and digital tactics
- Targeting: Analyzed voter data to focus resources on likely participants and persuadable voters, excluding non-voters and those set in their stance
- Messaging: Created a unified campaign message and brand that translated across all communication channels, including website, social media, direct mail, digital ads, and signage
- Direct Mail: Designed compelling, emotionally resonant direct mail that highlighted the importance of local schools and the impact of the bond and override on students and the community
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Clients
Our Work
For more than a decade, the Yes for Washington Elementary Students PAC has trusted Javelina to lead the messaging, strategy, voter targeting, and creative development for each and every one of our bond and override elections. Their expertise has helped us deliver big wins for students, staff, and families in our district with a 100% success rate and while I was chair in 2022, we passed both a bond and override. I would recommend Javelina to anyone needing creative and strategic leadership for an upcoming election.
