From Defeat to
Decisive Victory
Reversing the odds with strategy and messaging to secure a historic bond victory.
About the Client
Because the Tucson Unified School District had not passed a bond in almost 20 years, the district’s infrastructure needed serious investment to renovate aging buildings, improve security systems, and provide the latest technology to students. Volunteers in the community reached out to Javelina to develop and oversee the execution of a campaign message and strategy because the district could not afford to lose again.
What We Delivered
- Strategic Planning: Developed a comprehensive plan to understand the district’s political landscape, secure key endorsements, and integrate direct mail and digital communications
- Targeting: Analyzed local voting history to focus communications on the most persuadable voter groups, while saving resources by excluding unlikely persuadables
- Messaging: Crafted a targeted campaign strategy that used the right message, delivered with optimal repetition, for each key audience
- Branding & Direct Mail: Designed a compelling campaign brand and powerful direct mail materials that invoked an emotional response, highlighting the importance of local schools
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Results
$
M
the largest bond in AZ history
Years
momentum unlocked with a decisive bond win
Point
margin secured for Tucson schools
Clients
Our Work
The knowledge base of the community, the strategic messaging, and the development of creative materials that Javelina brought to the Yes for Better, Safer Schools campaign helped us deliver a crucial victory for Tucson students with Prop 496. Javelina helped turn a 16-point loss into an 18-point victory. I highly recommend Javelina to anyone that needs creative and strategic expertise to win a tough election.
