OPENING DOORS
BUILDING TRUST
Crafting an accessible brand and launch strategy for affordable housing.
About the Client
HOM Inc. approached Javelina to help brand and launch a network of resources and support for property owners and managers in the Greater Phoenix area to operate profitable, well-maintained properties while providing safe and stable homes for those who need them. Their goal was to increase the number of affordable units available to those transitioning out of homelessness.
What We Delivered
- A name, brand, and messaging for the initiative that feels modern and playful while capturing the warm, welcoming, and community-oriented tone of the organization
- A strategic plan for the launch to spread awareness of the initiative and generate fast growth
- A marketing strategy to reach and engage property owners and managers, which included developing their website (thresholdaz.com)
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Results
Properties added to Threshold’s network
New property owner & operator partners
People found safe, stable homes
Clients
Our Work
Javelina has been instrumental in giving Threshold a brand, a voice, and a presence in the community since our launch. They not only helped us develop the entire Threshold brand from scratch, but they developed a launch strategy that enabled us to far exceed every one of our goals – and they continue to be incredible partners who shape our ongoing strategy for establishing a leading position in our sector.
We hope to continue working with Javelina for years to come, and would refer them to anyone seeking to maximize their impact. They are truly wonderful partners who take a collaborative approach to helping organizations create change.
