Giving Purpose
a Clearer Voice
Defining purpose and launching a youth brand that inspires confidence and growth.
About the Client
New Pathways for Youth supports Phoenix youth facing poverty and three times the adversity of other youth in their community through mentoring, a unique program for personal growth, and connection to vital resources. New Pathways first approached Javelina in 2020 to not only increase their impact, but convey what makes their program unique in a way that their audiences could understand and connect to.
What We Delivered
- Updated messaging that speaks to their ultimate purpose – to ensure that “every young person can live their life with joy and purpose, confident in their ability to decide their own path” – in addition to breaking down the various aspects of NPFY’s program in clear, accessible language
- A name and brand for their youth program, Level Up, that captures both NPFY’s fresh, youthful energy and the essence of their mission: transforming the lives of youth by providing the support, stability, and skills they and their families need to flourish
- An annual marketing strategy to help NPFY achieve their goals of increasing the number of dedicated mentors in their program and the youth and families served
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Clients
Our Work
When you work with the team from Javelina, you gain something far more valuable than consultants or contractors—you get true thought partners and collaborators. With every team member from Javelina that I have interacted with, it is clear to me that they genuinely care about our work—and they are dedicated to helping us shape our messaging and craft our marketing so that we will be able to make a difference in our work and for our community. They have improved our communications and have made us better at telling our story to different audiences in the most compelling ways. We have seen our metrics improve with each campaign and we see the results as our brand awareness has grown. Ultimately, you need a team you can trust, and Javelina has earned that with us as true partners and advocates for our mission.
