From Challenger
to City Council
Building a data-driven campaign that turned a challenger into a historic city council victory.
About the Client
Kesha Hodge Washington was a former Assistant Attorney General who decided to take on an incumbent Phoenix City Councilman. She asked Javelina to develop a strategy, including targeting, messaging, and direct mail that would change that.
What We Delivered
- Strategic Planning: Developed a detailed, actionable plan to understand the political landscape, secure endorsements, and build a winning timeline and budget
- Targeting: Used voter data to identify key demographics and ideologies, ensuring precise, high-impact messaging to the right voters
- Messaging: Crafted a powerful, authentic message based on Kesha’s personal story, positions, and strengths to create a clear contrast with her opponent
- Direct Mail: Designed attention-grabbing, emotionally resonant mailers that reflected Kesha’s energy, integrity, and intelligence
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Results
First
African American woman to serve on the Phoenix City Council
Point margin win
First
Candidate to defeat an incumbent in 40 years
Clients
Our Work
As a first-time candidate, I needed the input and advice of a sophisticated political team but as a smart professional, I have strong opinions and my own ideas. Javelina was respectful of my experience and took the time to explain their strategic thinking so that I always felt confident, informed, and in control of my campaign. I highly recommend them.
