Recently, I was consulting with a client on developing a rapid response communications plan in response to the Trump administration’s attacks on funding for nonprofit and social change agencies. I recommended they include personal stories to make the issue real and relatable – adding a human element to what can otherwise feel like a distant policy decision.
However, my client, a federally funded healthcare agency, was understandably concerned. With laws like HIPAA in play, she wasn’t sure how to execute this. After discussing it further, we came up with a solution: they could ask staff members who were also patients if they would be willing to share their stories — only if they were comfortable doing so.
The conversation reminded me of something I hear frequently: many organizations have “collect personal stories” on their communications wish list but aren’t sure how to start. It can feel overwhelming, especially when the stakes are high, but the truth is — it doesn’t have to be hard.
Here are 5 easy ways to start telling powerful personal stories that connect with your audience and drive change.
1. Ask When People Engage with Your Content
If someone interacts with your content or shares feedback, take that as a natural opportunity to ask if they would be open to sharing their story. Don’t wait for them to come to you — reach out when they are already engaged and open to the conversation. The worst they can say is no, but you won’t know unless you ask.
2. Make It Easy for Them
Once someone agrees to share their story, make the process as easy as possible for them. Set up a short interview, turn their words into a concise story, and ask for their review. This ensures they feel comfortable with how their story is being presented, and it gives them the chance to clarify anything before it’s shared with your audience.
3. It’s Okay to Keep It Short
One common misconception is that personal stories have to be lengthy and elaborate. In today’s fast-paced world, short and simple can often be more powerful. Think about how social media has popularized the idea that a picture (or short video) and a caption can say a thousand words. A brief anecdote or even a snapshot of someone’s experience can speak volumes.
4. Invite Your Staff and Volunteers to Share
If you work for an organization that has a lot of direct service providers (like staff members, volunteers, or partners), ask them if they’re comfortable sharing their own stories. For example, a social worker who has seen the impact of your services on families can share a brief story of one family’s journey from their own point of view. This is a true and authentic story that maintains the privacy of the individuals involved. This can provide real-world insights while respecting confidentiality. Make sure you still seek the permission and approval of everyone involved in the story.
5. Prioritize Consent and Comfort
Always be sure to get full consent from anyone whose story you plan to share. Respecting their boundaries and ensuring they feel comfortable with the way their story is told is paramount. This is not just about legal protection; it’s about honoring the trust they’ve placed in you and ensuring their experience is presented in the most respectful way possible.
Stories = Impact
Starting to tell personal stories doesn’t have to be an intimidating process. By asking for stories from people who are already engaged, making the process simple and accessible, and respecting privacy and consent, you can begin to weave impactful narratives into your organization’s communications.
If you’ve been waiting for the perfect moment to start collecting and sharing stories, this is it. Don’t let perfection get in the way of connection. Start small, start true – and watch the impact unfold.
